Dramatic Surprise News
The quest for successful ads for brands and companies continues online with many agencies using indirect methods to market products, TNT's 'Dramatic Surprise' video was released on April 11th and has captured viewer's attentions through a clever use of flash mobbing.
In the video a small Belgian square is chosen as the target of an explosive performance, with unsuspecting locals unaware of the spectacle which will appear.
A large button is placed on a podium next to a sign which reads '"Push to Add Drama", when this is pressed an intricate performance unfolds featuring a range of different action and stunts.
April 17th 2012
The advert continues to spread online, with over 23 million views in just under one week, it is one of the most popular viral video ads thus so far, rivaling Volkswagen's 'The Force.'